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Brand mergerstrengthens trust and market presence
Bycombining their expertise, Element Logic and S&P Computersysteme are poised to transform the intralogistics landscape. The alliance leverages Element Logic's leadership in automation and S&P's advanced software capabilities to deliver seamless, innovative solutions for modern warehouses. This strengthened partnership increases their market impact, builds trust and sets new standards for efficiency and quality in intralogistics software and automation. As of October 1, the company will operate under the new logo "S&P I Element Logic" - a brand merger that will both strengthen trust and increase market presence.
Morethan just a name: a sign of the future.
The new co-branding is more than just a formal adjustment, it sends a clear strategic signal to the market. It not only stands for improved market perception, but also for a mutual transfer of image and know-how that focuses on the promise of quality. This visual update creates an even closer link between S&P's many years of expertise in the development of innovative warehouse management software and Element Logic's leading position in the field of AutoStore automation solutions. The S&P entity will continue to exist, but the visual and communicative external presentation will emphasize the synergies and innovative strength of both brands even more clearly. With this new identity, S&P is consolidating its market position and underlining the shared values that stand for courage, passion and reliability. "This signals to our customers that we have two strong partners at their side. The merger contributes significantly to building trust and stands for continuity and progress at the same time. Our collaboration with Element Logic has always been crowned with success, and this co-branding is the next logical step in securing and expanding our joint future," explains Horst Reichert, one of the Managing Directors. S&P sees this as a great opportunity to position itself more successfully against the competition and to market its products and services even better.
“The intralogistics space and our company has grown tremendously based on the increased demand of ASRS technology. In 2022 we acquired S&P Computersysteme GmbH as a strategic move to extend our software capabilities in the DACH region – a more competitive market space with a demand for more sophisticated customer solutions. Now we want to accelerate the journey of Element Logic in becoming a technology company by leveraging these capabilities as a more integral part of Element Logic globally.” says Christian Rognes, Group Chief Product Officer at Element Logic.
You can download the complete press release in German and English as well as the images here: Press-release-SuP-Element-Logic-Co-Branding-DE-EN.zip
About S&P Computersysteme:
Since 1985, S&P has been implementing software and IT system solutions for demanding logistics requirements in various industries. As a leading provider in the field of intralogistics IT, S&P is continuously developing its modular warehouse management platform SuPCIS-L8 in order to offer its customers state-of-the-art and future-proof solutions.
From consulting and optimization of business processes to commissioning, S&P offers IT solutions for all automation levels of intralogistics - from manually operated warehouses to fully automated logistics centers. In addition, S&P offers comprehensive cloud services to optimize and simplify the operation and management of customers' IT infrastructure.
As a subsidiary of Element Logic, S&P has its headquarters in Leinfelden-Echterdingen and another location in Georgsmarienhütte near Osnabrück.
Element Logic is a leading global technology company and the largest AutoStore® partner. Headquartered in Kløfta, Norway, Element Logic has locations in Europe, the USA and Latin America and achieved a total turnover of 471 million euros in 2023.
Further information can be found at www.sup-logistik.de and on our social media channels LinkedIn, Instagram and YouTube as well as at www.elementlogic.de
